For Instructors

Thank you for your interest in our Entrepreneurship PBL.  Meant for a 12th grade Economics class, this project will cause students to draw on many disciplines in order to be successful. Also, by designing the project as a 'real world' look at planning to be an entrepreneur, students can tailor project content to their own interests while at the same time practicing a variety of skills. This PBL is intended to take a significant amount of time, both in and outside of class. We suggest at least 1 month be spent in total, with a mixture of class and outside work as deemed appropriate by the instructor.

OBJECTIVE
Students will be able to complete a 10-15 page business plan, elevator pitch, and extended pitch that satisfies rubric requirements.

OVERARCHING CALIFORNIA STANDARD ADDRESSED
12.2.8: Explain the role of profit as the incentive to entrepreneurs in a market economy.

OTHER CALIFORNIA STANDARDS ADDRESSED
  • Historial Research: Students construct and test hypotheses; collect, evaluate, and employ information from multiple primary and secondary sources; and apply it in oral and written presentations.
  • Historical Interpretation: Students conduct cost/benefit analyses and apply basic economic indicators to analyze the aggregate economic behavior of the U.S. economy.
  • Economics, 12.2.2: Discuss the effects of changes in supply and/or demand on the relative scarcity, price, and quantity of particular products.
  • Economics, 12.4.3: Describe the current economy and labor market, including the types of goods and services produced, the types of skills workers need, the effects of rapid technological change, and the impact of international competition.
  • Language arts, listening and speaking skills 1.6:Use logical, ethical, and emotional appeals that enhance a specific tone and purpose.
  • Language arts, listening and speaking skills 1.7: Use appropriate rehearsal strategies to pay attention to performance details, achieve command of the text, and create skillful artistic staging.
  • Language Arts, Writing Applications 2.5: Writing job applications and resumes 
  • Language Arts, Writing Applications 2.6: Deliver a multimedia presentation

SUGGESTIONS FOR EXTENSION
If time, we suggest inviting students to implement their business plans in some fashion. Most entrepreneurs start small- have them realize their plans, and then reward success! This could also be a great way to provide 'make up work' for groups who do not score well on the project.

Also, this project is a great way to bring in the community. Invite members of a small-business networking group to come speak to you class, or to be mentors for your students. 

GRADING
Below are sample rubrics for the business plan and pitch presentations. We suggest the following percentage breakdown for grading:
  • Business Plan: 70% of final PBL grade
  • Elevator Pitch: 20% of final PBL grade
  • Extended Pitch: 10% of final PBL grade
Business Plan Rubric

Excellent (A)

Strong (B)

Satisfactory (C)

Failing (F)

Plan is clear,  and does an excellent job of selling business to reader.

Plan is mostly clear,  and does a good job of selling business to reader.

Plan is mostly clear,  but does not do good job of selling the business to reader.

Plan is confused or incomplete.

Plan  shows mastery of various aspects and sub-parts, is ready to be implemented with few changes.

Plan  shows mastery of various aspects and sub-parts, is ready to be implemented with many changes.

Plan  shows understanding of various aspects and sub-parts, can be implemented with substantial changes.

Plan is not ready to be implemented.

Plan  shows that the author(s) have collected and thoroughly analyzed real-world data

Plan  shows that the author(s) have collected and satisfactorily analyzed real-world data

Plan  shows that the author(s) have collected and done limited analysis of real-world data

Plan  shows that the author(s) have not collected real-world data

Plan is well organized and complete, displaying excellent written mechanics and less than 10 grammar and spelling errors.

Plan is organized and complete, displaying excellent written mechanics and less than 20 grammar and spelling errors.

Plan is somewhat unorganized, displaying excellent written mechanics and less than   25 grammar and spelling errors.

Plan is unorganized or incomplete, with numerous errors


Elevator Pitch Rubric

Excellent (A)

Strong (B)

Satisfactory (C)

Failing (F)

Pitch is clear,  and does an excellent job of selling business to listener.

Pitch is mostly clear,  and does a good job of selling business to reader.

Pitch is mostly clear,  but does not do good job of selling the business to reader.

Pitch is confusing to listen to.

Student is comfortable with all aspects of business plan, and can discuss any part.

Student is comfortable with most aspects of business plan, and can discuss almost any part.

Student can not speak to parts of the business plan, either during speech or follow-up.

Student is unprepared.

Pitch shows that student has thoroughly grounded business plan in real-world data and research.

Pitch shows that student has attempted to ground business plan in real-world data and research.

Pitch shows that student has done little to ground business plan in real-world data and research.

Pitch is not based on real world data and research.

Pitch is organized, spoken clearly, within 10 seconds of time limit (over or under), and with a minimum of vocal filler (less than 5).

Pitch is organized, spoken clearly, within 10 seconds of time limit (over or under), and with a minimum of vocal filler (less than 10).

Pitch is organized, spoken clearly, within 20 seconds of time limit (over or under), and with a minimum of vocal filler (less than 15).

Pitch is unorganized or incomplete, either too short or over time, and with numerous vocal filler errors.


Extended Pitch Rubric
*NOTE* - The Extended Pitch is only delivered by students who qualify. However, all students must complete slides for the Extended Pitch. This rubric is meant for evaluating the slides, not the presentation. 

Excellent (A)

Strong (B)

Satisfactory (C)

Failing (F)

Every slide and notes are clear,  and do an excellent job of selling business to viewer.

Every slide and notes are clear,  and do a good job of selling business to viewer.

Slide and notes are mostly clear,  but they do not do a good job of selling business to viewer.

Slides and notes are confusing.

Each slide and notes shows mastery of content displayed, leaving little need for follow-up questioning.

Each slide and notes shows understanding of content displayed, but there is some need for follow-up questioning.

Each slide and notes shows some understanding of content displayed, but there is extensive need for follow-up questioning.

Slides and notes are confusing without followup.

Slides and notes show that student has thoroughly grounded business plan in real-world data and research

Slides and notes show that student has  attempted to ground business plan in real-world data and research.

Slides and notes show that student has  done little to ground business plan in real-world data and research.

Slides and notes show that student has not based plan on real world data and research.

Slide show and notes are organized and ready for presentation, with less than 3 errors.

Slide show and notes are organized and ready for presentation, with less than 6 errors.

Slide show and notes are organized and ready for presentation, with less than 9 errors.

Slide show and notes are not ready for presentation.


Comments